Zoubida Charrouf is a Moroccan scientist and activist who has played a pivotal role in promoting the production of argan oil, a valuable natural resource found only in Morocco. Her work focuses on the sustainable development of argan oil cooperatives, particularly those run by women, which have become a model for economic empowerment in rural communities. Charrouf's efforts have helped bring international recognition to argan oil, leading to its designation as a UNESCO Intangible Cultural Heritage. Beyond the economic benefits, her work has also contributed to the preservation of the argan tree, which plays a critical role in protecting the environment and biodiversity in Morocco.
