V Cycle

V Cycle

VCycle was founded by Eric Swinton, who saw an opportunity to address plastic waste while uplifting those often overlooked in society. With a focus on creating a “virtuous cycle,” Eric launched VCycle to turn plastic pollution into a resource and, at the same time, offer meaningful work to underprivileged individuals, especially the elderly and low-income families. For Eric, each bottle collected represents more than just recycled plastic—it symbolizes dignity, empowerment, and the chance for vulnerable people to contribute positively to their community. VCycle combines environmental action with social impact, embodying Eric’s belief that a sustainable future must be built with everyone in mind.

Location

Hong Kong, China

Contact

Eric Swinton

Photo credits

Hong Kong Shifts

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