Notpla is a sustainable packaging startup based in London that develops innovative, biodegradable alternatives to plastic. The company’s flagship product is an edible, seaweed-based packaging material called Ooho, which can be used for liquids like water and sauces. Notpla’s mission is to reduce plastic waste by creating packaging that is designed to disappear—either by being eaten or by biodegrading naturally. The company’s products are designed to be environmentally friendly and scalable, offering a practical solution to the global plastic pollution crisis. Notpla has gained recognition for its creative approach to sustainable packaging and its potential to revolutionize the way we think about waste.